Info
As one of the most innovative educational projects in Latin America, UNO promotes creativity and autonomy as key drivers in student development. By blending digital culture with UNO’s inherent maker culture, a new guiding concept emerged for the brand: Superação (Overcoming / Breakthrough). This core theme steered the visual identity, reflecting an expansive and stimulating pedagogical approach that equips students with diverse resources to become well-rounded individuals.
To bring this dynamism to life, we created a Mixed-Media Alphabet. This custom 3D typography merges elements of digital culture with the tactile tools found in the project’s creative workshops. Each letter was crafted to symbolize the power of creation as the cornerstone of the brand's message. Ultimately, this modular strategy provided schools with the versatility to adapt and use the alphabet according to their needs throughout the entire school year.
My role
Creative direction & Design
Credits
Creative Direction: Samuel Oliveira, Rodrigo Deligi
Design: Paula Fioretti, Iago Rodrigues, Victória Carvalho, Amanda Piva
Copywriting: Leonardo Saldiva
Design: Paula Fioretti, Iago Rodrigues, Victória Carvalho, Amanda Piva
Copywriting: Leonardo Saldiva
