INFO
Designed to be a monument commemorating the Proclamation of Independence of Brazil, the Ipiranga Museum (Museu do Ipiranga) is an institution specializing in history and material culture, boasting a collection of about 450,000 items and documents. To celebrate the bicentennial of Independence, the museum underwent a significant restoration after being closed for nearly a decade, reopening its doors in September 2022 fully modernized for a new era.
Among the partners involved in the Museum's reopening process, we were responsible for expanding the new visual identity across printed materials, structured into 3 core focus areas: Institutional, Research, and Educational. In addition to the catalogs that complement each exhibition, we developed educational resources specifically for school groups as well as visitor support collateral.
At a glance
3 Areas, 20+ Creatives, 8 Months in the making
My role
Creative direction & Design
Credits
Creative Direction: Samuel Oliveira, Rodrigo Deligi
Account Manager: Carla Rigoldi
Graphic Design: Gabriel Miranda, Rafael Vianna, Samuel Oliveira
Layout: Rafael Vianna, Juliana Albuquerque, Victor Malta, Joyce Saltki
Illustration: Henrique Petrus, Alexandre Neves, Gustavo Gialuca
Language and Writing: Thaiz Alvarenga
Text Editing: Debora Tamayose
Translation: André Christaziano
Proofreading: Balão editorial
Image Treatment: Fernanda Crevin
Graphic Production: Jairo da Rocha
Account Manager: Carla Rigoldi
Graphic Design: Gabriel Miranda, Rafael Vianna, Samuel Oliveira
Layout: Rafael Vianna, Juliana Albuquerque, Victor Malta, Joyce Saltki
Illustration: Henrique Petrus, Alexandre Neves, Gustavo Gialuca
Language and Writing: Thaiz Alvarenga
Text Editing: Debora Tamayose
Translation: André Christaziano
Proofreading: Balão editorial
Image Treatment: Fernanda Crevin
Graphic Production: Jairo da Rocha
Awards
Prêmio ABEU / 2nd place - Graphic Design, Ipiranga Museum Collection, 2023
Research & Curatorial division
In this area, catalogs were developed to complement and delve deeper into the themes of each exhibition, gathering texts from the curators that explain the design process and the research lines involved in each exhibition.
Institutional
In addition to the materials presented at the reopening, we developed the verbal language guidelines and visitor support pieces.
Education Department
The educational materials were developed specifically for schools. The booklets, richly illustrated and in easy-to-understand language, offer activities and details about the proposals of each exhibition.
