Info
When Proesc reached out, they were at a critical turning point. As a leading Brazilian EdTech platform managing administrative and academic operations across more than 3,500 educational institutions, the company was scaling fast. They were preparing to launch new business verticals, but their legacy visual identity no longer reflected their technical maturity and market reach.
To solve this, our process began with an in-depth immersion, engaging with leadership, clients, and partners to understand the core of their operations. Grounded in these insights, I led the creative direction and visual design alongside the team, building a visual system that acted as a bridge connecting their future vision as an intelligent management ecosystem with the trust of the educators they already serve.
Role
Creative direction & Design
Credits
Creative Direction: Rodrigo Deligi, Samuel Oliveira
Brand Strategy: Eduardo Bonini
Design: Samuel Oliveira, Vitor Linhares
Motion Design: Edyelk Lucas de Sousa
Brand Strategy: Eduardo Bonini
Design: Samuel Oliveira, Vitor Linhares
Motion Design: Edyelk Lucas de Sousa
A SYMBOL FOR AN ECOSYSTEM
The new symbol embodies Proesc's scale as an intelligent ecosystem, connecting multiple facets of school management. It represents fluidity and connection, centralizing diverse solutions while empowering schools to expand their potential and impact.
FROM THE HEART OF THE AMAZON TO THE WORLD
Proesc’s Amazonian roots are more than just geographical. They are symbolic of strength, biodiversity, and renewal. This heritage is embodied by the color green. By making it the core of the new identity, Proesc not only stands out in the marketplace but also honors its origins, channeling the energy of its purpose: to transform education across Brazil and beyond.
An integrated brand architecture
To support the ecosystem's growth, we designed a visual system that organizes the brand architecture for future expansion. This framework ensures that every new solution, like the current Proesc GOV, is seamlessly integrated into the Proesc universe while maintaining its own distinct identity.
INTELLIGENCE IN MANAGEMENT, EXCELLENCE IN EDUCATION
The rebranding empowered Proesc to articulate what it already did with authority: unlock the full potential of schools through an intelligent management ecosystem. The new brand platform sharpened this narrative, clarified the value proposition, and solidified Proesc’s position as a transformative leader in educational management.
