Info
Escola em Movimento was created in 2013 as an app designed to be a digital school diary that enables simple, secure, and effective conversations among school, students, and staff.
As the business grew, Escola em Movimento began to offer a broader portfolio of products: much more than a school diary, this project became a robust tool for communication, offering a complete set of solutions for the school and families alike. Along this new positioning came the need to update the brand in order to combine the amplitude of new services to the previously stablished values with its customers.
We’ve led an immersive research with the board of directors, managers and clients to better understand the purpose, strengths, vision of future and brand expressions in order to translate them into a visual concept. We then developed a symbol that privileges dynamism, vigor, and intimacy, while also strengthening the company’s core values.
My role
Creative direction
Team
Creative direction: Samuel Oliveira, Rodrigo Deligi
Design: Paula Fioretti, Victoria Carvalho, Amanda Piva, Iago Rodrigues
Copywriting: Leonardo Saldiva
Design: Paula Fioretti, Victoria Carvalho, Amanda Piva, Iago Rodrigues
Copywriting: Leonardo Saldiva
Awards
Brasil Design Award 2020 - Bronze Medal - Branding
