Info
Founded in 1991, Museu da Pessoa (Museum of the Person) believes that telling, listening to, preserving, and honoring life stories allows us to see the world through a new lens. As a collaborative virtual museum open to all, it invites you to explore the diverse stories that shape the Brazilian population—and to share your own.
The project Vidas Femininas (Women’s Lives) is a virtual exhibition born in 2021. It showcases stories, pictures and audiovisual productions starring women.
The challenge was to structure this cultural project by creating a website that put together narratives that inspire by their strength, creativity, sensibility and resilience. We created an atmosphere that uses the exhibition’s visual identity in order to structure a website that enables an intuitive, practical and inclusive browsing experience.
My role
Creative Direction
Credits
Creative Direction: Samuel Oliveira, Rodrigo Deligi
Design: Paula Fioretti, Helena Rocha
Copywriting: Leonardo Moreira
Web Development: Bruno Cesar de Andrade
Accessibility Consulting: Odilon Gonçalves
Design: Paula Fioretti, Helena Rocha
Copywriting: Leonardo Moreira
Web Development: Bruno Cesar de Andrade
Accessibility Consulting: Odilon Gonçalves
Awards
Brasil Design Award 2022 - Silver Medal - Social Design
Brasil Design Award 2022 - Bronze Medal - Digital design
Brasil Design Award 2022 - Bronze Medal - Digital design
Structure
The collection was organized under three segments: Feelings, Themes and Wheel of Time, and then created different graphic personalities for each one of them. We also ensured that the transition within the content could be fluid and organic.
Inclusive Design: Democratizing Memory in Vidas Femininas
True to Museu da Pessoa’s mission of open participation, the Vidas Femininas virtual exhibition was built to democratize memory through full accessibility. Featuring keyboard navigation, screen-reader compatibility, high-contrast design, and the Hand Talk plugin for sign language, the platform ensures an inclusive experience for motor-, visual-, and hearing-impaired users, achieving a top rating on the Brazilian government's ASES accessibility evaluator.
