Hello, I'm Samuel, a Creative Director and designer. I bring brands and visual narratives to life, combining hands-on art direction with collaborative vision.
About me
For the last 20+ years, I’ve directed visual strategy for brands across tech, finance, education, and culture.
I started my journey working in design studios and publishers, which eventually led me to co-found Megalo Design. I spent 18 years there building and leading multidisciplinary teams, creating work recognized across various design awards.
Throughout my career, I’ve had the privilege of working with branding at every scale, from small, focused projects to complex organizational systems with multiple stakeholders.
Currently, I lead strategic branding projects, focusing on everything from identity systems to editorial ecosystems, guiding work from initial research and strategy all the way to execution.
Selected Clients
Museu do Ipiranga
Itaú Cultural
Itaú BBA
Fundação Itaú Unibanco
Instituto Natura
Natura
Auditório Ibirapuera
Fundação Volkswagen
FTD Educação
Arco Educação
Fundação Bunge
Grupo Santillana
Itaú Cultural
Itaú BBA
Fundação Itaú Unibanco
Instituto Natura
Natura
Auditório Ibirapuera
Fundação Volkswagen
FTD Educação
Arco Educação
Fundação Bunge
Grupo Santillana
Recognition / Features
Brasil Design Award
Silver - Social Design / Vidas Femininas Exhibition, 2022
Bronze - Digital Design / Vidas Femininas Exhibition, 2022
Shortlist - Self-Promotion / Fresh like a brand new idea, 2022
Silver - Graphic Design / Rádio Madalena, 2021
Silver - Self-Promotion / Relaxing Tea Kit, 2020
Bronze - Branding / Escola em Movimento, 2020
Bronze - Craft / UNO Campaign, 2019
Shortlist - Branding / Projeto Redes, 2019
Silver - Social Design / Vidas Femininas Exhibition, 2022
Bronze - Digital Design / Vidas Femininas Exhibition, 2022
Shortlist - Self-Promotion / Fresh like a brand new idea, 2022
Silver - Graphic Design / Rádio Madalena, 2021
Silver - Self-Promotion / Relaxing Tea Kit, 2020
Bronze - Branding / Escola em Movimento, 2020
Bronze - Craft / UNO Campaign, 2019
Shortlist - Branding / Projeto Redes, 2019
BID – Bienal Iberoamericana De Diseño - Madrid
[Selected Project] Rádio Madalena, 2022
[Selected Project] Rádio Madalena, 2022
Indigo Design Award - International
Gold - Branding / Rádio Madalena, 2022
Featured Studio of the Year, 2022
Gold - Branding / Rádio Madalena, 2022
Featured Studio of the Year, 2022
Bienal Brasileira De Design Gráfico
Selected Project / Megalo Beer, 2015
Shortlist / Laerte ‘Occupation’ Catalog, 2015
Shortlist / Bamboleiras Brand, 2015
Shortlist / Funcesp Brand, 2015
Selected Project / Megalo Beer, 2015
Shortlist / Laerte ‘Occupation’ Catalog, 2015
Shortlist / Bamboleiras Brand, 2015
Shortlist / Funcesp Brand, 2015
Prêmio ABEU
2nd Place - Editorial / Museu do Ipiranga Catalogs, 2023
2nd Place - Editorial / Museu do Ipiranga Catalogs, 2023
Adobe Behance
Branding / Proesc Rebranding, 2025
Editorial Design / Laura Cardoso Occupation Catalog, 2017
Packaging / Megalo Beer, 2015
Branding / Proesc Rebranding, 2025
Editorial Design / Laura Cardoso Occupation Catalog, 2017
Packaging / Megalo Beer, 2015
Publications / Features
LAD Fest - Exhibition / Poster, Peru, 2016
Computer Arts (Magazine) - Inspiring Projects Section, 2009
Packaging of the World / Megalo Beer, 2015
TheDieline - Top 10 Packaging Projects of the Week / Megalo Beer, 2015
Abduzeedo - Daily Inspiration / Megalo Beer, 2015
Packaging of the World - Bamboleiras, 2014
TheDieline - Bamboleiras, 2014
LAD Fest - Exhibition / Poster, Peru, 2016
Computer Arts (Magazine) - Inspiring Projects Section, 2009
Packaging of the World / Megalo Beer, 2015
TheDieline - Top 10 Packaging Projects of the Week / Megalo Beer, 2015
Abduzeedo - Daily Inspiration / Megalo Beer, 2015
Packaging of the World - Bamboleiras, 2014
TheDieline - Bamboleiras, 2014
Contact
Let’s create Something Together
Whether it's a project, collaboration, or just an idea . Let's chat!